Living in La Mer
La Mer is a beachfront lifestyle destination in Jumeirah developed by Meraas, blending urban beach culture with retail, dining, and leisure attractions. Known for its colorful street art, low-rise design, and open seaside promenades, La Mer has been both a leisure hotspot and a redevelopment zone, with parts transforming into a more premium coastal community.
The vibe
La Mer is vibrant, artistic and beach-forward - think graffiti walls, palm-lined walkways, boutique cafés and casual seaside dining. It attracts tourists, influencers and residents looking for a relaxed coastal atmosphere. With ongoing redevelopment in phases, the vibe is currently a mix of active beachfront zones and evolving construction areas.
Where it sits in Dubai
La Mer is located in Jumeirah 1 along the Arabian Gulf coastline, just off Jumeirah Beach Road. It sits close to key areas like City Walk and Downtown Dubai. Travel time is around 10 minutes to Downtown, 15 minutes to DIFC, and 20–25 minutes to Dubai International Airport depending on traffic.
Getting around
La Mer is primarily car-accessible, with ample parking zones across the development. Public transport options are limited, though taxis and ride-hailing services like Uber and Careem are widely used. The nearest metro stations are at World Trade Centre and BurJuman, requiring a short drive.
Lifestyle, schools and amenities
La Mer is known for its beachfront dining scene, water activities and leisure options. It previously housed Laguna Waterpark and continues to offer beach access, jogging tracks and pop-up retail concepts. Nearby malls include Mercato Shopping Mall and City Walk, while healthcare is accessible at clinics in Jumeirah and hospitals like Medcare Hospital Jumeirah.